IPS Capital Website

This London-based boutique investment house needed site copy, but more importantly, they also needed a homepage positioning statement that brought their business to life, and helped them stand out.

My approach

Their copy needed to stay business-like, but right from the homepage they needed a compelling statement that conveyed what they offer. No fluff or empty words. It had to be solid and offer a clear benefit. To do this I focused on the idea that IPS offers success and security in equal measure. Then I encapsulated that in four snappy words. They were more than happy with their copy investment.

My role – copywriter