It’s the rollercoaster game that gets an entire continent on the edge of their seats, but it needed to inject more tone into its PoS and print advertising. It was losing its personality by only using the jackpot prize to promote tickets sales.
My approach
Key to nailing this brief was tapping into the thoughts and feelings synonymous with certain events or times of the year. This bridged the gap between familiarity and the escape of winning. Helping the audience see that they can add a splash of fun into blue January days, or dial New Year’s Eve excitement up to whole new levels.
Across many different landmark events and campaigns, I’ve helped Euromillions tell the big story about its big game.
