Euromillions Facebook Creative

Every Tuesday and Friday brings a fresh Euromillions draw, and every draw needed a social media post to help promote it. The brief was loose, I just needed to try new things and see what worked.

My approach

Vital to creating these posts was remembering that they were small bursts of fun that needed to stand alone from the traditional media campaigns. We need people to be entertained and engaged, and to remember the draw!

Here’s a collection of some of the best I did for them.

My role – concepts, copywriter, creative lead